Search agent access (or SEO for short) is the art of accepting your website to the top of the chase rankings. Why would you appetite to get to the top on Google? Well, actuality is my elevator angle for why SEO (and this book) could be the best advance you anytime accomplish in your website and your business:
✧ Chase engines are the way in which 90% of bodies locate the internet assets they charge and Google has a 75% bazaar allotment in Europe and North America. The Google cast is now rated as the best able in the apple and, aural three years, the aggregation is accepted to be the better advertiser (by revenue) in the world. My access focuses on Google because it’s the best important, but includes tips on added chase engines area relevant.
✧ 84% of searchers never accomplish it accomplished the basal of folio two of Google and 65% of bodies never bang on paid (or “sponsored”) results. Being at the top of the nonacid (or “organic”) chase after-effects is a make-or-break mission for the avant-garde business in a apple anytime added bedeviled by the internet.
✧ Around 15% of all sales in the British abridgement are now com¬pleated online, and amount allegory account uSwitch predicts that internet sales will accomplish up 40% of all purchases by the year 2020. The numbers are agnate in all the developed countries of the word, including the United States.
✧ In this book I allotment with you my seven-step access to chase agent access and website promotion. This accurate alignment is the actual aforementioned action I use with all my audience (large or small, alignment from Amazon and Microsoft to the aboriginal high-street store) and contains all the tips and tricks you charge to accomplish top rankings. The blow is bottomward to you: your effort, vigilance, and assurance
G Whether you accept a fresh website or a accepted internet
presence, there will be abundant in this book to claiming your
thinking: not aloof how to advance your business but the actual
nature of your hypothesis online. The book is advised to be
accessible for the abecedarian but absolute abundant for the
skilled marketer. You will be guided but not patronized.
G Throughout the book I use a case abstraction to allegorize the seven
steps. This helps you analysis your compassionate and added readily
apply the techniques to your own business. I additionally bandy in
six months of chargeless associates to my SEO Expert Forum, so
you can ask me questions and get absolute advice if you are
struggling.
G I accept set out to address the best complete and abreast adviser to
SEO on the bazaar today. Unlike other, beforehand books on the subject,
this adviser covers the arising fields of Web 2.0 optimization,
local chase optimization, and the approaching of chase itself
(including arising competitors to Google and another
search models).
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